There are literally many thousands of articles that have been written about how to use your blog (or blogging in general) to generate a sizeable online income. I’m sure you’ve sifted through many of these articles only to end up more confused and perplexed about the topic.
I agree that there are many, many ways to transform a normal bland, boring blog into a money-generating machine. This has led to what I call “information overload” and many people are not coping well with this problem in the Information Age.
For these reasons, I have come up with the 5 features your blog must, and I emphasise the word MUST, have to be able to generate a sizable income. I’ve chosen each of these 5 features based on the following criteria:
– Benefit/effort analysis, the ratio between the benefit and the effort needed to apply this feature capsdoc.com . This means that a feature with huge benefits and little effort will certainly get a bigger mention than one with less benefit and greater effort
– Reading thousands of articles on the topic from experienced and successful bloggers and searching for common points
– Using the lessons I’ve learnt during my 1 year experience setting up and running my own money-generating blogs
My hope is that this article serves as a starting blueprint for anyone who’s keen on generate a sizable income using blogging. Furthermore, I hope that it provides a good, concise summary of the many thousands of articles out there on the topic and that it does so in a relaxed and easy-to-follow way.
The brochure comparison reiterates that the website is seen as the fixed message and brand. Unchanging elements of the business are showcased in the website, whereas the blog is the platform for business’s voice, news, opinions, announcements and knowledge in the form of posts (or articles).
Because of this distinction, search engines actually treat them differently as well. The website, which sits static, depends on SEO for its search engine success. The blog, also enhanced with proper SEO, really catches tread in the search engines simply through its frequently added content. You will find that your blog starts to come up in the search engines, not strictly because of your keywords and metatags, but also because of the content you create in your articles.
The ability to ‘ping’ the search engines with notification of newly published content also ensures its exposure. This is unlike the website, where the site depends on being ‘spidered’ by search engine webcrawlers. The frequency of spidering, and the pages that will be spidered are not something that you can control, as much as influence.
Another dramatic difference between the blog and the website is the element of audience participation. Website content because it is static, locks out visitors from making participatory comment, positive or negative. Blogs on the other hand offer the element of participation by encouraging readers to post their comments, in turn enhancing the content and creating a multi-partied conversation.
The experience of the visitor (apart from the participation element above) is also completely different. The website anticipates that the visitor reads the fixed content, in order to make a decision about giving in to becoming a (potential) client (read: lead). For example, if the website is offering the ‘carrot’ of accessing the MLS, or determining the value of one’s home, the visitor will make the decision then and there to pass through the soft-barrier (email and name required) or leave the site for other avenues.
On the other hand, the blog is designed to be read; to engage the visitor. This is the soft sell of trust. Having a voice that speaks (regularly) to your audience, all-the-while revealing your passion, commitment, and knowledge, will earn you your audience’s trust and in turn compel them to reveal their identity and implore your service.
**Warning** The content below may be hazardous to novices’ comprehension of standard blogging definitions.
Features such as RSS, PermaLinks, TrackBacks, Categories/Archives, Blogrolls and social bookmarking are unique to the blogging platform.
RSS is an internet tool that has grown in popularity in recent months. Its main function is to immediately notify subscribers of the addition of new content to a blog or other frequntly updated source. My RSS subscribership accounts for nearly half of my daily traffic. The use of this tool in blogs creates another element of separation from the website. Having your recently published (and updated) blog articles appear instantly on readers’ homepages (MyYahoo for example) alleviates the dependency on marketing efforts for daily traffic.